A logo is a powerful tool that helps companies build awareness and loyalty with their audiences. The primary goal of this brand identity is to connect the company with their more familiar parent. A single brand identity across all campuses allows audiences to transfer their past experiences from one touch point to others which becomes incredibly important as we launch new, less familiar schools. This logo strives to represent the work of the company; adapt well if printed large, small, in color, or black and white; and be timeless and unique.
Date: July 2012
Student reading a book makes it apparently related to education
Graduation cap representing student support to and through college
Upwards arrow representing improvement, one of the key values
Triangles, the symbol of change represent each of the 15 campuses
Students are at the center of every decision made
Circle makes the logo a compatible shape with which to design